Virtual Worlds – Reaching Kids Online

August 28, 20120 Comments

club PengVirtual worlds are fast becoming the go-to strategy for reaching kids online.Whether your kids prefer puppies or penguins, chatting or games, there are sites to appeal to a wide variety of personalities.  Brands are rushing to the party as eMarketer estimates that 20 million children will be members of a virtual world by 2011, up from 8.2 million today.  Take a look at all the virtual gaming worlds started by independent companies that have been introduced over the past several years.  In 2008, there were 14 new virtual gaming worlds for kids 8-12 introduced in the U.S.  Over 70 percent came from companies not in the traditional toy, entertainment or video gaming space.  And, with the exception of the NFL and Disney Fairies, the majority of these virtual worlds were completely new brands, with no prior brand recognition with kids.  Click here for a listing of kids virtual worlds.

Sources: games venture beat; Family

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Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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