Video–Your IP Value is the Sum of its Parts

March 3, 20150 Comments

Your IP is more than just a product or service. It’s a bundle of IP rights that creates your IP value.

IP extends into many formats including customer information, software source code, business models, databases, operations manuals, professional expertise and much more. These rights are different parts of your IP that can be separated from your product or service, and licensed into other applications or uses.

Find out more about the parts of your IP in this short licensing video, Your IP Value is the Sum of its Parts.

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About the Author ()

Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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