Video Licensing Lesson–Licensing OPR–Other Peoples Resources

July 31, 20130 Comments


Licensing is one of the fastest ways to make money with an intellectual property because you don’t have to reinvent the wheel.  It lets you partner with companies who have the production, distribution, sales and marketing resources in place.  And that is one of the biggest benefits of licensing.

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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