Video Licensing Lesson – Tradeshows are Goldmines of Resources

September 25, 20130 Comments

Learn the inside tips and tactics for walking a tradeshow to find potential licensing partners. During this video, you’ll discover how to use tradeshows for due diligence research, learning about competitive products and finding out who to talk to about licensing your IP.


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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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