Video Licensing Lesson – Licensing Spells Opportunity

July 1, 20150 Comments

There are plenty of opportunities in today’s market and they are constantly evolving – whether it’s in niche markets, new ways of distribution, or a shifting retail environment. During this lesson, you’ll hear how licensing provides the expertise and knowledge to take advantage of these markets and money-making opportunities.  You’ll hear why licensing is also one of the fastest ways of starting a business, and why you don’t need to own IP to use licensing.

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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