Video Licensing Lesson – How to Identify a Good IP

August 13, 20130 Comments

Licensing in intellectual property is one of the fastest ways to build your business. But finding a good intellectual property to license can be challenging. During this video, you hear about the following characteristics to keep in mind when evaluating an IP to license:

  • Is there demand for the IP?
  • Does it solve a problem?
  • Is the IP novel and unique?
  • What is the market potential?
  • What will it cost to produce?
  • How fast can you get it into the market?

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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