Video Licensing Lesson: 6 Ways to Build IP Value

May 14, 20150 Comments
Licensees don’t license IP…they license money. During this video, you’ll hear about 6 ways to build value for your IP. This means proving the marketability of your IP…that it works and customers will buy it or use it.  The more your test you IP to confirm the market demand, the more attractive it will be to licensing partners.  You’ll here about the most important thing you must do so potential licensing partners understand the value of your IP, and why it’s worth their licensing it.  And you’ll find out why you’ve got to know your numbers to be successful in proving the value of your IP.

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About the Author ()

Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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