Video Licensing Lesson – Benefits of Licensing

January 8, 20150 Comments

During this video, you’ll hear about some of the main benefits of licensing and why it’s one of the best ways to make money with your intellectual property.

Here’s some of  the benefits you’ll hear about in this video:

  • Licensing saves you time and money
  • It’s a low risk high return way to get your IP to market
  • Licensing is faster than doing it yourself
  • You can license all types of IP

Licensing is an ideal solution if you lack the money, people and ability to successfully bring your IP to market.



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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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