Using a Sweetheart Deal to Get the First Licensee

March 18, 20140 Comments

Sweatheart Deal

Guerrilla Licensing Part 1

Licensing is a flexible way for you to create partnerships that get your intellectual property into the marketplace. One of your biggest challenges will be landing that first licensing partner.

In part 1 of the Guerrilla Licensing Lesson, you’ll hear how you can use the “Sweetheart Deal” strategy to land your first IP partner. It’s a no cost strategy and one of the fastest ways to get your licensing program going. You’ll hear why this strategy is a great way to attract other licensing partners for your IP. And I’ll share with you a real world example of how I used this strategy to launch a licensing program.

Remember, you first licensing partner can be your most valuable, especially when it comes to attracting more partners for your IP licensing opportunity.

About the Guerrilla Licensing E-Course

During this 7 part e-course series, you’ll learn about seven no-cost and low-cost strategies that you can use to promote your IP and create moneymaking licensing deals.  Here’s what you’ll discover during the Guerrilla Licensing e-course:

1. How to use the “Sweetheart Deal” to get your first IP licensing partner.
2. How to create Your IP Opportunity “Buzz” using free PR.
3. How a big licensing partner could magnify your IP attraction factor.
4. How to build your licensing platform using social media.
5. Two ways to create an IP demo video that excites potential IP Partners.
6. How to let your customers sell your IP licensing opportunity.
7. How to make a big impression for a small budget at Trade shows.

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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