Use of the Trademark IP

November 28, 20120 Comments

To insure the protection of a licensed trademark, the license agreement should specify how the trademark and related graphics be used. This means that the licensee should only use approved graphics for the licensed trademarks provided by the licensor. To ensure that the licensee is following the licensor’s guidelines, the licensee should provide the licensor with product samples, artwork or other printed materials.  It’s also important for the licensee to use the correct trademark designations, such as a  or [SM] for an unregistered trademark or service mark or a ® for a registered trademark. A licensee should also include a licensing notice on the packaging, labels or written materials informing the customer that the trademark is being used under license from the licensor.  

Filed in: Build IP ValueLicensing AgreementsMarketing IP
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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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