Training Courses

How to License Your Seminars & Workshops

Instead of selling seats one-by-one, you can “leverage” your IP and make more money by letting others use and deliver your seminars and workshops.  That’s the licensing model used by the fastest growing companies today.You’ll learn how to make your seminar or workshop into an IP product and how to develop and carry out a licensing plan that works for you.  You’ll find out how to develop marketing materials using workbook examples and templates. Licensing is a process, but that doesn’t mean you have to wait a long time before you start seeing results. If you follow the steps detailed in this audio workshop, you’ll be able to develop and license your seminars and workshops and start making money in as little as 90 days. … More Information »

 

Price: $99.00
Format: Download MP3 & PDF
Length: 90 Minutes


How to License Information Products

Licensing multiplies your information product revenue streams. When you offer an “information product” you are selling one product at a time. That’s called generating one time revenue. But when you change your thinking and license your information IP (intellectual Property), you receive ongoing recurring revenues. That’s because you only have to license your info IP once to get paid over and over. You receive royalties on the sales from multiple licensees who are selling hundreds or thousands of your info IP products. That’s called creating wealth.  More information »

Price: $99.00
Format: Download MP4 & PDF
Length: 60 Minutes


How to Market and Present Your Licensing Opportunity

One of the keys to success in licensing is doing the right research to confirm the profitability and marketability of your IP. You’ll learn how to do your own due diligence, including retail prices, unit costs, profit margins, the competitor landscape, manufacturing and more. It’s the kind of solid quantitative research you must show when presenting potential licensing partners. You’ll also learn what you must have in a presentation, inside tips on presenting, and a PowerPoint presentation template to help you create the right type of presentation for your intellectual property.

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Price: $99.00
Format: Download MP3 & PDF
Length: 47 Minutes


Licensing Strategies and How to Create a Plan of Action

The most important first step in a successful licensing program is figuring out which strategies to use and creating a plan of action. During this course, you’ll learn about the different strategies to leverage all types of IP –  copyrights, trademarks, trade secrets and patents –  and generate revenue from them – without much involvement or risk. You’ll learn the inside strategies for breaking into a market that may not seem obtainable, examples of different industries and crossover opportunities, setting up joint ventures and strategic alliances, creating a profitability analysis and revenue forecast, and much more.

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Price: $99.00
Format: Download MP3 & PDF
Length: 47 Minutes


How to Value, Negotiate and Maximize Royalty Rates

Before you begin negotiations , you should know the value of your intellectual property and be able to demonstrate it. You’ll learn how to determine IP value – and how to build on it.  The more profitable your IP is, the higher the royalty rate. You’ll also learn how to structure royalty payments, and examples of royalty rate ranges. Negotiation is a critical part of licensing.  It takes time and begins when you first start talking with a potential licensee. But there are certain rules for every successful negotiation, and you’ll learn what these are and how to develop a negotiating game plan.

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Price: $99.00
 Format: Download MP3 & PDF
Length: 47 Minutes


3 Key Licensing Documents and How to Use Them

The three essential documents you need for the licensing process. You’ll learn the key elements of each while you follow along using workbook examples.  Before you discuss your intellectual property with anyone, you’ll want to make sure you have a non-disclosure agreement signed to keep your proprietary information safe. Next is the deal memos, which is important to summarize all the points agreed on during negotiations before you go to the licensing agreement. There are many different types of agreements depending on the type of intellectual property you have, and you’ll hear everything you need to know about each.

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Price: $99.00
 Format: Download MP3 & PDF
Length: 47 Minutes


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