The Licensing Commercialization Team – Connecting the Expertise & Knowledge

June 9, 20130 Comments

There are plenty of opportunities in today’s market and they are constantly evolving – whether it’s in niche markets, new ways of distribution, or a shifting retail environment.   Licensing is the tool that connects the IP with the expertise and knowledge to take advantage of these markets and money-making opportunities.

Licensing creates teams of professionals and it does that in three ways.  First there are the idea people who create the intellectual property. These include the businesses and individuals who invent the intellectual property.  The second are the professionals, such as agents and consultants, who spot the licensing opportunities.  I fall into this category.  I assist my clients in making money with intellectual property, either as an agent licensing out rights to an IP, or as a consultant advising on acquiring rights to an IP. The third are the manufacturers who commercialize the intellectual property.   Depending on the IP, these could be one or more manufacturers or marketing companies.

Bringing together these teams – better known as “commercialization teams”, is a goal of licensing.  The licensing process “captures” a wide variety of expertise and knowledge, and focuses it on making money with the intellectual property.

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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