Tag: value

Is Your Intellectual Property Losing Value?

May 10, 20170 Comments

If you don’t use it, you lose it.  When it comes to intellectual property, its value is lost if it’s not commercialized. IP loses value in several ways. Patents lose value as the get closer to the end of their protection. Trademarks lose value if someone uses it without your permission. And all IP loses […]

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Is Your Business Still Using a Go-It-Alone Strategy?

April 6, 20170 Comments

Competing in a fast-moving industry is challenging, especially if you’re up against bigger companies with lots of resources. Rather than going head to head, why not turn your competition into revenue generating partners. Recently a small technology company announced they were in the process of negotiating a number of licensing deals for their wireless charging […]

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Are You Pushing Away Potential Licensing Partners?

March 29, 20170 Comments

One of the biggest mistakes you can make licensing your IP is to continuously try to push it on a licensing partner. This ultimately results in pushing away your partner, especially if your IP doesn’t fit their business or their customers needs. The best way to market your IP is by promoting its value and […]

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3 Secrets to Creating an IP “Perception of Value”

July 14, 20150 Comments

When licensing your intellectual property, the main objective is to create a perception that your IP is valuable to the licensee and it’s in their best interest to license it.

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Video Licensing Lesson: 6 Ways to Build IP Value

May 14, 20150 Comments

Licensees don’t license IP…they license money. During this video, you’ll hear about 6 ways to build value for your IP. This means proving the marketability of your IP…that it works and customers will buy it or use it.  The more your test you IP to confirm the market demand, the more attractive it will be […]

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