Tag: trademark

Are You Using the Right Type of Licensing Agreement?

June 21, 20170 Comments

Just like in real estate, there are different types of licensing agreements for different types of intellectual property.  Use the right agreement and your partnership runs smoothly, but if you use the wrong one, you can wind up losing more than just your royalties. Licensing agreements create the partnership. It specifies how the partners get […]

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Why You Need a Licensing Action Plan to Make Money with Your IP

May 28, 20150 Comments

AT&T, IBM and HP have one. So does Starbucks and Disney. And they all generate millions of dollars with it.     A big roadblock for IP owners is taking the wrong actions. Many attempt to license their IP without a plan. The result is wasted time and money pursuing the wrong type of licensing […]

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