Tag: strategy

Here’s One of the Fastest Ways to Launch Your Startup

September 20, 20170 Comments

Some of the biggest corporations in the world have intellectual property just sitting there waiting for a small business or a start-up company to license it. You’re thinking “Well, wait a minute. Why would a large corporation do that?” The answer is that many of these large corporations like Dow, Corning or Hewlett Packard or AT&T, have big R&D departments. They create not only intellectual properties related to the products and services they’re offering, but they also develop offshoots and new developments. And a lot of this IP they are unable to incubate and bring to the market.

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How to Let Your Customers Sell Your Licensing Deals

August 2, 20170 Comments

Your invention is new, but is it really better? Is it really different? You need objective opinions, and it shouldn’t come from your friends and family. They won’t give you honest, objective opinions. It’s likely they’ll say only positive things to avoid conflict or simply to show their support. So how do you confirm your […]

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How to Get Your First Licensing Partner

July 26, 20170 Comments

Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes it begins when you’re approached by a company interested in licensing your IP. Most often, though, it starts with marketing your licensing opportunity to potential licensees. One of the best ways that you can do that is with a […]

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Are You Getting the Right Kind of Licensing Advice?

June 29, 20170 Comments

Are you grossly under-using or undervaluing the worth of your intellectual property in the market place? If so, it’s not surprising. Many IP owners I meet don’t understand how to make money with it. They either follow the outdated thinking of “I must start a business to make money with it”, or are simply following […]

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Are You Facing a Lifetime of Royalties or Lost Income Opportunities?

April 26, 20170 Comments

Your intellectual property is a bundle of rights that can be licensed in many ways. Licensing your IP to several industries, or for different products, or to a single licensing partner are each different strategies. The right one will multiply your royalty revenues. But the wrong strategy locks up your IP and costs you more […]

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