Tag: revenue

Are You Facing a Lifetime of Royalties or Lost Income Opportunities?

April 26, 20170 Comments

Your intellectual property is a bundle of rights that can be licensed in many ways. Licensing your IP to several industries, or for different products, or to a single licensing partner are each different strategies. The right one will multiply your royalty revenues. But the wrong strategy locks up your IP and costs you more […]

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Is Your Business Still Using a Go-It-Alone Strategy?

April 6, 20170 Comments

Competing in a fast-moving industry is challenging, especially if you’re up against bigger companies with lots of resources. Rather than going head to head, why not turn your competition into revenue generating partners. Recently a small technology company announced they were in the process of negotiating a number of licensing deals for their wireless charging […]

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Is Your Business Stuck in the “Make and Sell” Mentality?

March 8, 20170 Comments

You are in the knowledge management business.  No matter whether you make and sell products, services or technology, your core business is managing the intellectual assets used in creating, marketing and selling  your products, services or technologies. In the 21st century, the most successful companies are those effectively managing their knowledge in the form of […]

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How to Use Licensing to Partner for Resources

February 8, 20170 Comments

This is the third part of the series on licensing strategies. Part one covered direct licensing and part two discussed sub-licensing, and how to use them to build your licensing program. The third strategy is strategic alliances – combining resources. This is a good strategy for a startup or early stage company as a way […]

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4 Ways to Increase Your Money Making Opportunities with Licensing

January 4, 20170 Comments

Licensing not only controls the cash flow generated from your intellectual property, it also creates a multiplier effect that increases the income generating opportunities for your intellectual property. For example, when a TV show or a movie is developed, its primary product is the entertainment content. However, in addition to the entertainment content, other cash […]

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