Tag: recurring revenue

How to Build a Bigger Market for Your IP Without Spending a Dime

September 13, 20170 Comments

Licensing builds a bigger money pie by tapping into partners who already have the production, distribution and marketing resources in place. They are established in the market and can add your IP to their revenue pie.

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How to Get Your First Licensing Partner

July 26, 20170 Comments

Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes it begins when you’re approached by a company interested in licensing your IP. Most often, though, it starts with marketing your licensing opportunity to potential licensees. One of the best ways that you can do that is with a […]

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Are You Getting the Right Kind of Licensing Advice?

June 29, 20170 Comments

Are you grossly under-using or undervaluing the worth of your intellectual property in the market place? If so, it’s not surprising. Many IP owners I meet don’t understand how to make money with it. They either follow the outdated thinking of “I must start a business to make money with it”, or are simply following […]

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Are You Turning a Deaf Ear to Your Potential Licensing Partner?

April 19, 20170 Comments

One of the most important things you can do in licensing is listen to what a potential partner has to say about your intellectual property. Regardless of what type of IP you have – technology, character, software, formula or process – potential licensing partners will see it from a different perspective of how it can […]

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Are You Pushing Away Potential Licensing Partners?

March 29, 20170 Comments

One of the biggest mistakes you can make licensing your IP is to continuously try to push it on a licensing partner. This ultimately results in pushing away your partner, especially if your IP doesn’t fit their business or their customers needs. The best way to market your IP is by promoting its value and […]

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