Tag: partners

Are You Turning a Deaf Ear to Your Potential Licensing Partner?

April 19, 20170 Comments

One of the most important things you can do in licensing is listen to what a potential partner has to say about your intellectual property. Regardless of what type of IP you have – technology, character, software, formula or process – potential licensing partners will see it from a different perspective of how it can […]

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Is Your Business Still Using a Go-It-Alone Strategy?

April 6, 20170 Comments

Competing in a fast-moving industry is challenging, especially if you’re up against bigger companies with lots of resources. Rather than going head to head, why not turn your competition into revenue generating partners. Recently a small technology company announced they were in the process of negotiating a number of licensing deals for their wireless charging […]

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Are You Pushing Away Potential Licensing Partners?

March 29, 20170 Comments

One of the biggest mistakes you can make licensing your IP is to continuously try to push it on a licensing partner. This ultimately results in pushing away your partner, especially if your IP doesn’t fit their business or their customers needs. The best way to market your IP is by promoting its value and […]

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Is Your Licensing Partner Biting Off More Than They Can Chew?

July 25, 20160 Comments

Your licensing partner is excited about your intellectual property, and you agree to give them global rights. After you’ve signed the licensing deal, you discover they’ve spread themselves too thin. They’re missing production deadlines, unable to deliver products and fail to enter all the markets in their agreement. Making sure your partner has the right […]

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Are Your Licensing Partners Running Wild?

May 9, 20160 Comments

Maintaining control of your licensees is challenging, especially if you have a few of them.  If you don’t keep up control, you can wind up losing control of your IP. Don’t let this happen to you.  You’ve signed a licensing deal, given your partner all your IP assets and it’s been months since you heard […]

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