Tag: money-making

Are You Getting the Right Kind of Licensing Advice?

June 29, 20170 Comments

Are you grossly under-using or undervaluing the worth of your intellectual property in the market place? If so, it’s not surprising. Many IP owners I meet don’t understand how to make money with it. They either follow the outdated thinking of “I must start a business to make money with it”, or are simply following […]

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Why Would Somebody Want to License Your IP?

May 25, 20170 Comments

The answer is because it’s more cost-effective to license rights to a market ready IP than developing it from scratch. Timing is everything when it comes to licensing. The market is dynamic, meaning it’s always changing. That’s what creates the window of opportunity for your IP. Changing technology, customer demand, legal regulations, and a score […]

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Are Your Licensing Activities Going Nowhere?

February 22, 20170 Comments

The number one goal of intellectual property is to transform it into money-making products and services. Every day you wait to do something with your IP, it costs you money – in legal fees, lost opportunities or unrealized income. But if you don’t map out a strategy and plan of how to get there, your […]

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Licensing is a Money Making Process – 9/28 Radio Interview with Rand Brenner

September 27, 20160 Comments

Intellectual Property is a unique and valuable economic asset that enables anyone to generate wealth through the creation, control and commercialization of its rights. The greatest wealth is now created by intellectual property. Recently Forbes published their list of the wealthiest people in the world. Topping that list are billionaires whose fortunes are built on […]

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If You Don’t Do Anything with Your IP, Nothing Will Happen

July 6, 20160 Comments

Licensing is an active process. If you don’t do anything with your intellectual property – meaning make, market or sell it, then nothing will happen. Taking action through the licensing  is what starts the process of making money with your IP. The first step of the action process is developing a licensing strategy. Just like […]

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