Tag: mistakes

The 5 Biggest Licensing Mistakes You Can Easily Avoid

October 13, 20170 Comments

Licensing is process. It requires doing certain activities and tasks to protect, manage and turn your intellectual property into a money-making licensing deal. But trying to take shortcuts in the process leads to making some big mistakes that cost you time, money and in some cases, a lot of legal headaches. If you’re new to […]

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The 3 Fundamentals That Everyone Always Forgets About Licensing

October 9, 20170 Comments

Like any skill or profession, success in licensing is built upon certain fundamentals. Get them right, and your licensing activities will be successful. But if you overlook them, you wind up frustrated, trying to figure out why you’re getting nowhere with your licensing program. While there are many parts to the licensing process, today I’m […]

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How to Avoid Getting Stuck with a Big Company Who Sits on Your IP

May 17, 20170 Comments

What happens if a larger company licenses your intellectual property and then sits on in it? Is it a deliberate strategy to keep it off the market, or they just slow-moving and haven’t decided what to do with the IP? Sometimes it’s a combination of both, and in other situations it’s a deliberate strategy. While […]

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Are You Throwing Everything Including the Kitchen Sink Into Your Licensing Deal?

May 3, 20170 Comments

When licensing your intellectual property, you’re giving someone rights to use your IP in return for royalty payments. If it’s a patent, it can be make, sell, and distribute. If it’s a trademark, it’s rights to use it on their products or services. Your IP is a bundle of rights and unless you know what […]

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Are You Turning a Deaf Ear to Your Potential Licensing Partner?

April 19, 20170 Comments

One of the most important things you can do in licensing is listen to what a potential partner has to say about your intellectual property. Regardless of what type of IP you have – technology, character, software, formula or process – potential licensing partners will see it from a different perspective of how it can […]

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