Tag: licensing deal

How to Avoid Getting Stuck with a Big Company Who Sits on Your IP

May 17, 20170 Comments

What happens if a larger company licenses your intellectual property and then sits on in it? Is it a deliberate strategy to keep it off the market, or they just slow-moving and haven’t decided what to do with the IP? Sometimes it’s a combination of both, and in other situations it’s a deliberate strategy. While […]

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The Licensing Commercialization Team – Connecting the Expertise & Knowledge

June 9, 20130 Comments

There are plenty of opportunities in today’s market and they are constantly evolving – whether it’s in niche markets, new ways of distribution, or a shifting retail environment.   Licensing is the tool that connects the IP with the expertise and knowledge to take advantage of these markets and money-making opportunities. Licensing creates teams of professionals […]

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Licensing Intellectual Properties Creates Money-Making Opportunities

May 22, 20130 Comments

  Licensing intellectual property (IP)  is one of the fastest ways to reach the commercial market. It’s considerably faster than starting and building a new business which typically takes about 18 months to 2 years. Licensing an intellectual property can be done in a much shorter time frame, often just a few months instead of […]

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What a Great Brand! More than just a Marketing Decision

January 9, 20130 Comments

“What a great brand.” This is what you want to hear from your marketing people, competitors and customers.  Unfortunately coming up with a great brand or trademark from both a marketing and legal standpoint can be easier said than done.  Your marketing people want something that is memorable and tells the prospective customer something about the goods […]

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What’s The Value of an IP? It depends….

October 23, 20120 Comments

That is, it’s dependent upon what you have done to develop and commercialize the IP.  Because the value is derived from more than just receiving a patent, copyright, or trademark. While that does create some value, value is more about what IP represents in terms of revenues. A new technology that’s been developed and proven, and […]

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