Tag: licensing

Are You Using the Right Type of Licensing Agreement?

June 21, 20170 Comments

Just like in real estate, there are different types of licensing agreements for different types of intellectual property.  Use the right agreement and your partnership runs smoothly, but if you use the wrong one, you can wind up losing more than just your royalties. Licensing agreements create the partnership. It specifies how the partners get […]

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6 Keys to Developing and Delivering a Successful Licensing Presentation

June 9, 20170 Comments

You’ve only got one chance to make the right impression. Present the right story, and you’re potential licensing partner will be interested. Show them the wrong one, and they’ll walk away. The licensing presentation makes the case for why a company should license your intellectual property. The secret is to create a compelling presentation to […]

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Are You Throwing Everything Including the Kitchen Sink Into Your Licensing Deal?

May 3, 20170 Comments

When licensing your intellectual property, you’re giving someone rights to use your IP in return for royalty payments. If it’s a patent, it can be make, sell, and distribute. If it’s a trademark, it’s rights to use it on their products or services. Your IP is a bundle of rights and unless you know what […]

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Are You Throwing Your IP Info Against the Wall to See What Sticks?

April 12, 20170 Comments

Don’t make the mistake of just randomly going out to the market and throwing information about your IP at a bunch of companies. That won’t work. Too many times I’ve met with IP owners doing just that, only to wind up back where they started – nothing to show for their efforts. Your IP is […]

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Is Your Business Still Using a Go-It-Alone Strategy?

April 6, 20170 Comments

Competing in a fast-moving industry is challenging, especially if you’re up against bigger companies with lots of resources. Rather than going head to head, why not turn your competition into revenue generating partners. Recently a small technology company announced they were in the process of negotiating a number of licensing deals for their wireless charging […]

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