Tag: IP

Is Your Licensing Campaign Missing One of the Most Important Marketing Tools?

August 16, 20170 Comments

We live in an Internet connected world and there is no better showcase for your intellectual property than on your website. It’s one of the first places potential licensing partners will go to find information quickly about your IP. And it’s also a way to get qualified leads that can ultimately lead to a licensing […]

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How to Let Your Customers Sell Your Licensing Deals

August 2, 20170 Comments

Your invention is new, but is it really better? Is it really different? You need objective opinions, and it shouldn’t come from your friends and family. They won’t give you honest, objective opinions. It’s likely they’ll say only positive things to avoid conflict or simply to show their support. So how do you confirm your […]

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Is Your Start-Up Failing to Tell its IP Story?

July 19, 20170 Comments

If you’re a start-up having a tough time raising money, you’re not alone. Many start-ups are not successful in attracting investors. One of the biggest reason is failing to tell their IP story. An IP story is even more important if your start-up doesn’t have a track record. Research studies confirm that startups with IP […]

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3 Critical Questions You Must Ask Before Licensing an IP

July 6, 20170 Comments

Licensing in the right type of intellectual property can be a fast track to the commercial marketplace. But if you fail to ask the right questions, you can wind up with an IP that costs you more than just a licensing fee. When you’re looking to license in an IP, the first thing you must […]

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6 Keys to Developing and Delivering a Successful Licensing Presentation

June 9, 20170 Comments

You’ve only got one chance to make the right impression. Present the right story, and you’re potential licensing partner will be interested. Show them the wrong one, and they’ll walk away. The licensing presentation makes the case for why a company should license your intellectual property. The secret is to create a compelling presentation to […]

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