Tag: IP

6 Keys to Developing and Delivering a Successful Licensing Presentation

June 9, 20170 Comments

You’ve only got one chance to make the right impression. Present the right story, and you’re potential licensing partner will be interested. Show them the wrong one, and they’ll walk away. The licensing presentation makes the case for why a company should license your intellectual property. The secret is to create a compelling presentation to […]

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A Low Cost Way to Build Your Startup through Licensing

June 1, 20170 Comments

Licensing is one of the fastest ways to build your start-up. When you license a market ready intellectual property, you’ve got an asset that builds immediate value to your start-up. The one thing you don’t want to do is approach them with a start-up mentality. That means being ready to show them how your start-up […]

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Why Would Somebody Want to License Your IP?

May 25, 20170 Comments

The answer is because it’s more cost-effective to license rights to a market ready IP than developing it from scratch. Timing is everything when it comes to licensing. The market is dynamic, meaning it’s always changing. That’s what creates the window of opportunity for your IP. Changing technology, customer demand, legal regulations, and a score […]

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How to Avoid Getting Stuck with a Big Company Who Sits on Your IP

May 17, 20170 Comments

What happens if a larger company licenses your intellectual property and then sits on in it? Is it a deliberate strategy to keep it off the market, or they just slow-moving and haven’t decided what to do with the IP? Sometimes it’s a combination of both, and in other situations it’s a deliberate strategy. While […]

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Is Your Intellectual Property Losing Value?

May 10, 20170 Comments

If you don’t use it, you lose it.  When it comes to intellectual property, its value is lost if it’s not commercialized. IP loses value in several ways. Patents lose value as the get closer to the end of their protection. Trademarks lose value if someone uses it without your permission. And all IP loses […]

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