Tag: intellectual property

A Low Cost Way to Build Your Startup through Licensing

June 1, 20170 Comments

Licensing is one of the fastest ways to build your start-up. When you license a market ready intellectual property, you’ve got an asset that builds immediate value to your start-up. The one thing you don’t want to do is approach them with a start-up mentality. That means being ready to show them how your start-up […]

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How to Avoid Getting Stuck with a Big Company Who Sits on Your IP

May 17, 20170 Comments

What happens if a larger company licenses your intellectual property and then sits on in it? Is it a deliberate strategy to keep it off the market, or they just slow-moving and haven’t decided what to do with the IP? Sometimes it’s a combination of both, and in other situations it’s a deliberate strategy. While […]

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Is Your Intellectual Property Losing Value?

May 10, 20170 Comments

If you don’t use it, you lose it.  When it comes to intellectual property, its value is lost if it’s not commercialized. IP loses value in several ways. Patents lose value as the get closer to the end of their protection. Trademarks lose value if someone uses it without your permission. And all IP loses […]

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Are You Throwing Everything Including the Kitchen Sink Into Your Licensing Deal?

May 3, 20170 Comments

When licensing your intellectual property, you’re giving someone rights to use your IP in return for royalty payments. If it’s a patent, it can be make, sell, and distribute. If it’s a trademark, it’s rights to use it on their products or services. Your IP is a bundle of rights and unless you know what […]

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Are You Pushing Away Potential Licensing Partners?

March 29, 20170 Comments

One of the biggest mistakes you can make licensing your IP is to continuously try to push it on a licensing partner. This ultimately results in pushing away your partner, especially if your IP doesn’t fit their business or their customers needs. The best way to market your IP is by promoting its value and […]

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