Tag: intellectual property

Here’s What No One Tells You About Licensing

October 11, 20170 Comments

Licensing is not a legal process. Nor is it a legal agreement. While legal is an important part of licensing, it’s not what licensing is about. Licensing is a process for managing and making money with your intellectual property. Most often, it’s in the form of a licensing agreement with another company. It creates a […]

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The 3 Fundamentals That Everyone Always Forgets About Licensing

October 9, 20170 Comments

Like any skill or profession, success in licensing is built upon certain fundamentals. Get them right, and your licensing activities will be successful. But if you overlook them, you wind up frustrated, trying to figure out why you’re getting nowhere with your licensing program. While there are many parts to the licensing process, today I’m […]

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Here’s One of the Fastest Ways to Launch Your Startup

September 20, 20170 Comments

Some of the biggest corporations in the world have intellectual property just sitting there waiting for a small business or a start-up company to license it. You’re thinking “Well, wait a minute. Why would a large corporation do that?” The answer is that many of these large corporations like Dow, Corning or Hewlett Packard or AT&T, have big R&D departments. They create not only intellectual properties related to the products and services they’re offering, but they also develop offshoots and new developments. And a lot of this IP they are unable to incubate and bring to the market.

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How to Build a Bigger Market for Your IP Without Spending a Dime

September 13, 20170 Comments

Licensing builds a bigger money pie by tapping into partners who already have the production, distribution and marketing resources in place. They are established in the market and can add your IP to their revenue pie.

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If You’re Not Getting the Word Out, How Will You Find Licensing Partners?

September 6, 20170 Comments

A big part of finding licensees is getting the word out about your intellectual property. One of the fastest ways to get the word out is through on-line PR distribution sites. It’s an easy no and low-cost strategy you can start using now.

Keep in mind, it’s not always the best IP that gets the most licensees…it’s the best promoted. You have to reach out if you want to connect with licensing partners.

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