Tag: how to

Is Your Licensing Campaign Missing One of the Most Important Marketing Tools?

August 16, 20170 Comments

We live in an Internet connected world and there is no better showcase for your intellectual property than on your website. It’s one of the first places potential licensing partners will go to find information quickly about your IP. And it’s also a way to get qualified leads that can ultimately lead to a licensing […]

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How to Get Your First Licensing Partner

July 26, 20170 Comments

Getting your first licensee is one of the most challenging steps in the licensing process. Sometimes it begins when you’re approached by a company interested in licensing your IP. Most often, though, it starts with marketing your licensing opportunity to potential licensees. One of the best ways that you can do that is with a […]

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Is Your Start-Up Failing to Tell its IP Story?

July 19, 20170 Comments

If you’re a start-up having a tough time raising money, you’re not alone. Many start-ups are not successful in attracting investors. One of the biggest reason is failing to tell their IP story. An IP story is even more important if your start-up doesn’t have a track record. Research studies confirm that startups with IP […]

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6 Keys to Developing and Delivering a Successful Licensing Presentation

June 9, 20170 Comments

You’ve only got one chance to make the right impression. Present the right story, and you’re potential licensing partner will be interested. Show them the wrong one, and they’ll walk away. The licensing presentation makes the case for why a company should license your intellectual property. The secret is to create a compelling presentation to […]

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Are You Facing a Lifetime of Royalties or Lost Income Opportunities?

April 26, 20170 Comments

Your intellectual property is a bundle of rights that can be licensed in many ways. Licensing your IP to several industries, or for different products, or to a single licensing partner are each different strategies. The right one will multiply your royalty revenues. But the wrong strategy locks up your IP and costs you more […]

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