Tag: how to

6 Keys to Developing and Delivering a Successful Licensing Presentation

June 9, 20170 Comments

You’ve only got one chance to make the right impression. Present the right story, and you’re potential licensing partner will be interested. Show them the wrong one, and they’ll walk away. The licensing presentation makes the case for why a company should license your intellectual property. The secret is to create a compelling presentation to […]

Continue Reading »

Are You Facing a Lifetime of Royalties or Lost Income Opportunities?

April 26, 20170 Comments

Your intellectual property is a bundle of rights that can be licensed in many ways. Licensing your IP to several industries, or for different products, or to a single licensing partner are each different strategies. The right one will multiply your royalty revenues. But the wrong strategy locks up your IP and costs you more […]

Continue Reading »

Are You Overlooking the Number 1 Rule of Licensing?

December 14, 20160 Comments

The Number 1 rule of licensing – licensees don’t license IP…they license MONEY. A licensing partner must feel your IP will generate a high enough return to make it worth the risk they take to license it and bring it into the market. One of the first questions I’m asked when presenting a new IP […]

Continue Reading »

3 Ways to Avoid Licensing Information Overload

December 7, 20160 Comments

Don’t let this happen to you. You’ve pitched your licensing opportunity to a company and they respond requesting more information. Your first impulse is to send them lots of information such as a Power Point presentation, all the research, and even some videos. After sending the information, you don’t hear from them for a week […]

Continue Reading »

4 Little Known Facts About Royalty Rates

November 16, 20160 Comments

Royalty rates are one of the most mystifying areas of licensing. It’s one of the first questions I’m asked by clients, “how much can we get for the IP”?  There are various formulas for calculating them, such as the Rule of 25%, or the average rate for a particular industry. In the end, it most […]

Continue Reading »

Back to Top