Tag: action

Is Your Intellectual Property Losing Value?

May 10, 20170 Comments

If you don’t use it, you lose it.  When it comes to intellectual property, its value is lost if it’s not commercialized. IP loses value in several ways. Patents lose value as the get closer to the end of their protection. Trademarks lose value if someone uses it without your permission. And all IP loses […]

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3 Steps to Help You Avoid the Licensing Runaround

September 12, 20160 Comments

You’ve been pitching your IP to a large company who seems interested. You’ve spent months going back and forth in discussions, presentations, and demonstrations. Each time they tell you they’re very interested and will get back to you after speaking with someone else in the company. Months go by and you don’t hear from them. […]

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If You Don’t Do Anything with Your IP, Nothing Will Happen

July 6, 20160 Comments

Licensing is an active process. If you don’t do anything with your intellectual property – meaning make, market or sell it, then nothing will happen. Taking action through the licensing  is what starts the process of making money with your IP. The first step of the action process is developing a licensing strategy. Just like […]

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Are You Stuck Trying to Figure Out How to Make Money with Your IP?

March 23, 20160 Comments

The biggest challenge for many IP owners is how to make money with it. The question is what to do and how to do it. If you’re grappling with this issue, you’re not alone. It’s why 95% of IP never makes money. Unless you do something with your IP, nothing will happen. You’ve got several […]

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An IP in Motion Makes Money

February 3, 20160 Comments

I’m always amazed when I ask IP owners what they are doing with their intellectual property. Most of the time, the answer is nothing. If you don’t start the race, you’ll never finish. A number of years ago I met a gentlemen in a restaurant. When he learned I did licensing, it suddenly struck a cord with him. He’d been sitting on a new trading card technology and didn’t know what to do with it. Since he had mentioned he was a soccer fan during our discussion, I suggested he license well know soccer teams.

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