How to Get Your IP Assets Out of Your Head and Into the Market (Podcast)

June 13, 20160 Comments

What does it take to take inventory of the intellectual property that you’re already using in your business – but may not even know you had?

I recently had a conversation with Nina Kaufman on the Business Breakthrough podcast. Don’t miss this interview where we discuss the secrets to identifying and licensing your business’ intellectual property.

Link: https://itunes.apple.com/us/podcast/id976198037

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Many businesses create valuable intellectual property … and don’t even realize it! Trade secrets, know-how, the systems you use with clients to get results–all can be packaged up and licensed to others. Which creates leveraged and recurring revenue for you!

But how can you get these hidden assets out of your head to reach more customers, and spend less time doing it?

During this interview, I share my 3-step process for identifying and licensing your intellectual property, and transform your business into a self-sustaining system.

Here’s more about what you’ll hear during this interview:

  • If you offer a service or system that gets results for your clients, you can (and should!) license your know-how. Consultants, mentors, technical support, and anyone offering their skills as a service can claim this as intellectual property. Register it and transform it into a packaged product.
  • Take inventory. You may already be using intellectual property you didn’t know you had! How do you use and document your intellectual property? Assess what you have and the systems you have in place. If you don’t, you could miss out on valuable branding opportunities.
  • Licensing expands your reach. With it, you can access more companies you otherwise couldn’t because of location or staff limitations. Training classes, software, certification programs, or productivity systems–can all be delivered without requiring your physical presence.
  • Want ongoing revenue from the same client? Licensing lets you continue the conversation by offering upgrades, refresher courses, check-ins, and audits. All of these processes insure that your business continues to grow and evolve.

Listen to this podcast and find out how to leverage your intellectual property (that you may not even know you have!) to generate more revenue in your business.

Link: https://itunes.apple.com/us/podcast/id976198037

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About the Author ()

Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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