Not Taking Action is Costing You Money

May 6, 20140 Comments

Taking Action

Guerrilla Licensing – Taking Action

Your IP is an income producing asset – that costs you money if you don’t take action.  Your intellectual property can only succeed if you take action….the right kind of action. Every day, inventors, writers, trainers, consultants and speakers just like you are making millions of dollars with their intellectual property. The only difference between them and you are the skills to transform your IP into income producing licensing deals.


About the Guerrilla Licensing E-Course

During this 7 day e-course, you’ll learn about seven no-cost and low-cost strategies that you can use to create moneymaking licensing deals with your intellectual property.  Here’s what you’ll discover during the Guerrilla Licensing e-course:

1. How to use the “Sweetheart Deal” to get your first IP licensing partner.
2. How to create Your IP Opportunity “Buzz” using free PR.
3. How a big licensing partner could magnify your IP attraction factor.
4. How to build your licensing platform using social media.
5. Two ways to create an IP demo video that excites potential IP Partners.
6. How to let your customers sell your IP licensing opportunity.
7. How to make a big impression for a small budget at Trade shows.

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About the Author ()

Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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