Making a Big Impression for Little Cost

April 28, 20140 Comments

Big Impression Trade shows

Guerrilla Licensing Part 7

If you want to make the big licensing deals, there is not better way than to showcase your IP at a big trade show.  In this final part, you’ll learn why trade shows are one of the fastest ways to find and meet potential IP partners. Learn how you can showcase your IP in a big way for a lot less than the full cost of a trade show booth. Plus two strategies you can use to test and see if a company would be interested in your IP.

There is no faster way to get create a licensing deal than going to a trade show where you can find the right type partners for your specific IP opportunity.

About the Guerrilla Licensing E-Course

During this 7 part e-course series, you’ll learn about seven no-cost and low-cost strategies that you can use to promote your IP and create moneymaking licensing deals.  Here’s what you’ll discover during the Guerrilla Licensing e-course:

1. How to use the “Sweetheart Deal” to get your first IP licensing partner.
2. How to create Your IP Opportunity “Buzz” using free PR.
3. How a big licensing partner could magnify your IP attraction factor.
4. How to build your licensing platform using social media.
5. Two ways to create an IP demo video that excites potential IP Partners.
6. How to let your customers sell your IP licensing opportunity.
7. How to make a big impression for a small budget at Trade shows.

 Sign Up for the E-Course






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About the Author ()

Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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