Your Chamber of Commerce – Licensing Toolkit for Business Owners

Why Licensing Must Be Part of Your Business Strategy

Your IP is in every part of your business – from product development to product design, from raising capital to expanding your business internationally. IP savvy businesses link their IP to every aspect of their business strategy. If you don’t’ have an IP strategy, your business essentially becomes a commodity provider, attempting to compete on price. That makes it even more difficult to set your business apart, increase revenues and gain market share, especially if you’re up against larger and better financed competitors.

The worldwide market is shifting to a knowledge economy where intellectual property rather than physical assets are now the primary assets of company value and your competitive advantage.  Whether it’s in the form of patents, trademarks copyrights or trade secrets, your business IP is the power that keeps your business moving forward.  It’s a sustainable and highly renewable resource that is your greatest competitive advantage – if you know how to manage it for maximum return at every stage of its life cycle. If used strategically, your IP assets can help you avoid the competition, generate more revenue, and reduce your financial risks.

An Invaluable Resource From Your Chamber of Commerce – The Licensing Toolkit for Business Owners


Whether you are a start-up with a new intellectual property, an operating business ready to expand, or an entrepreneur looking for the next big opportunity, licensing must be part of your short and long-term plans.  But your time and resources are limited and the challenge is how can you make licensing a part of your ongoing business strategy?

The fastest way is with Licensing Toolkit for Business Owners.  It includes all the key IP management tools you need to protect, manage and make money with your IP assets – both inside and outside your core business.  Inside the Licensing Toolkit are the core tools you need to organize, manage and use your IP assets.  By using these tools, you’ll increase your IP awareness and see new opportunities for your IP and your business. It will help you focus your internal resources so you can better manage your current IP assets as well as those in development.  Most importantly, it will help you make sure your protecting and using your IP assets the right way, and alert you to any potential legal or financial risks.


What’s Included Inside the Licensing Toolkit

The Licensing Toolkit for Business Owners includes the 6 core tools you need to organize, protect manage and strategically use your IP assets. Each tool builds upon the next in an easy to follow sequence of steps and worksheets.  Once completed, you’ll have everything your business needs to put your IP to work generating new revenue, increasing your business value, attracting new partners, raising capital and building a bigger competitive advantage in today’s IP-centric marketplace.

Here’ a brief summary of each tool:

  1. The IP Inventory Worksheet and IP Protection Questionnaire: These worksheets will help you quickly organize your IP, confirm its protection status and create an inventory of your IP assets.

  2. The Licensing Strategy and Plan Worksheet:  This one page worksheet helps you create a strategy and action plan for your licensing program including who’s the right type of partner, your key deal terms, and how you’ll market it.

  3. The Licensing Opportunity Analysis and Profile:  A simple one page “fill-in-the-blanks” template to create a summary of your IP assets and the licensing opportunity you are offering.

  4. Licensing Partner Qualification Questionnaire: Use this one page questionnaire to qualify the 4 most important areas of a potential partner so you can decide if they would be the right type of licensing partner.

  5. The Negotiating Checklist:  Use this one page checklist covering the 10 most important business terms to guide you in negotiating your licensing deal.

  6. Key Terms & Conditions Questionnaire: Use the questionnaire to guide you in working with a qualified IP attorney in structuring the right kind of licensing agreement.


Your Chamber is pleased to offer you this valuable resource as part of your membership benefits.  To download the Licensing Toolkit for Business Owners, simply enter your name and email address.


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