Licensing – The Next Gold Rush

September 12, 20140 Comments

My latest article, Licensing – The Next Gold Rush, was just published in this months issue of Indian Retailer Magazine.

licensinggoldrusharticle

 

India has become one of the world’s foremost destination markets for brands, characters, entertainment, fashion, sports, and art properties. This in turn attracts growing numbers of multinational companies, and smaller and medium sized Indian retailers and manufacturers who now know the value of licensing. As a result, licensing of all kinds is gaining momentum in India. The big reasons for this growth include an improving IP legal infrastructure, booming Indian economy, the retail industry becoming more organized and the explosion of media. The outcome is a nation of more than a billion people increasingly exposed to international trends and brands.

Click here to read the entire article.

 

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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