Licensing Resources … Finding a Potential Licensing Partner

October 2, 20120 Comments

Reseaching Potential Licensing PartnersTo be successful you need to identify the right kind of licensing partner. Where do you find information about potential licensees?  A great starting point is the internet.  You can begin your search on the internet simply by going to Google and Yahoo! typing in a very broad type of search parameter such as ‘apparel companies’, ‘fashion’, ‘shoes’, whatever it may be, and then you can narrow it down from there.

Another great resource for you are online directories such asZycon Industrial Directory of Manufacturers , IndustryLink ,Kelly SearchWebsters Online Industrial Directory by SIC Codes , Manufacturing.net  and the Thomas Manufacturing Directory(you can search for industry specific and regional directories as well). Many of these directories allow you to do an initial search for no fee.

A third source are trade magazines. There are trade magazines for every kind of product or service – toys, apparel, gifts, stationery, auto repair, oil refinery – you name it there’s a trade magazine –  including some for the licensing (Global Licensing and Total Licensing are two) and for Intellectual Property  (Intellectual Property Magazine) .  You can find many of these trade magazines online or at several trade magazine portals such as Freetrademagazinesource.com.

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About the Author ()

Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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