Licensing OPR–Other Peoples Resources (Video)

October 29, 20130 Comments

Licensing is one of the fastest ways to generate revenue because you don’t have to reinvent the wheel.  Licensing your IP lets’ you tap into existing company resources, such as marketing, manufacturing and distribution.  It’s a low-risk strategy that gets an IP to market faster and less expensively than building a business from scratch.

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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