Let Your Customers Sell Your Licensing Opportunity

April 22, 20140 Comments

Customers Sell IP

Guerrilla Licensing Part 6

Nothing makes your intellectual property more attractive to licensing partners than customers who are buying/using the IP.  In this segment, you’ll learn why your customers are one of the best sources for creating licensing deals for your IP. Find out why giving away your IP can be one of the most powerful ways to attract licensees. I’ll share the story about a small inventor who was able to land a big international licensing partner using this specific strategy.

When it comes to demonstrating to a potential partner the money making potential of your IP, nothing speaks louder than clients and customers.

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About the Author ()

Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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