Is Your Pet an Intellectual Property?

December 16, 20140 Comments

Is your pet an Intellectual Property? With a little creativity and savvy marketing, your pet could be turned into a profitable character.

petIP

The internet has become a dominant form of entertainment…and intellectual property. You can find just about any kind of entertainment content – from web only live action series to online celebrities. One area of online entertainment that is enormously popular is animals, especially pets that are turned into characters.

Everything from funny looking cats to skateboarding dogs to adorable sloths have carved out a bit of Internet fame for themselves. Sometimes their owners have converted their Internet fame into very real media empires. One such example is Grumpy Cat (www.grumpycats.com) a cat with a cute grumpy-looking face who has become incredibly popular and launched a web site, book deal, and other merchandise opportunities.


Licensing Partners Don’t License Ideas….They License Money.

Your goal is to get a partner interested in licensing your IP. But if you don’t give them the right information in the right way, they’ll walk away. If you are unsuccessful in licensing, it may be a timing issue, but more than likely, it’s lack of preparation and a poor presentation that did you in.  But how do you provide your information in a way that doesn’t put off a licensing partner? It’s called a Licensing Profile One-Sheet, and it’s one of the 5 core tools inside The Licensing Toolkit. This simple one page “fill-in-the-blanks” template lets you quickly create a summary of your licensing opportunity, and it’s the first information you’ll send a potential licensing partner. Click here to get The Licensing Toolkit.


 

Although your pet is not technically an intellectual property, (it doesn’t have the right of publicity or a copyright like an animated character), there are ways you can secure the IP rights around your pet. For example, if your pet appears in a video or other media format, you can copyright it. You can also create a trademark or brand your pet’s name…but this has to be more than just a generic name (think Felix the Cat). If your pet has unique physical features, such as a distinct face or coloring, you may be able to use that in its trademark. You can also register a variety of domain names and set up social media accounts using the pet’s trademark name.

Once done, you’re now ready to commercialize your pet as an intellectual property. Who knows. With enough exposure on the internet, maybe your pet will become popular and generate some extra money from licensing deals for books, t-shirts or a line of pet food.

Free E-Course:The Licensing Mindset: How to Think Like and IP Entrepreneur.

This e-course will open your eyes on why the most successful businesses are built on a IP licensing model. You’ll hear how Mrs. Fields, Bill Gates, Dale Carnegie, Google, and others transformed intellect property into business fortunes. You’ll find out about new ways to transform your intellectual property into money-making products and services, and why every IP owner commercializing their IP helps others to do the same.

Click here to register for this e-course.

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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