Is Your Business IP-Rich?

March 19, 20150 Comments

Recent studies show that high growth, IP-rich businesses are more resilient and perform better in today’s economy.


The importance of IP to business funding is supported by a recent white paper from the World Intellectual Property Organization ("WIPO"). Its findings concluded that IP is now an essential element in obtaining venture funding.

Mainstream funding sources are also recognizing the value of intangible assets – specifically intellectual property. This recognition of IP as a “bankable” asset is the driving force behind new financing opportunities for IP rich business around the world.

  • Malaysia and Singapore are introducing guarantees to facilitate IP-backed lending;
  • Denmark and India are supporting the development of IP marketplaces;
  • Germany has sought to articulate the ‘Wissensbilanz’ to assist financial analysis of individual firms;
  • Brazilian banks are experimenting with IP audits prior to lending.
  • China has publicly set out its policies to make the country a world leader in IP by 2050,
  • Hong Kong set up a $5bn Innovation and Technology Fund targeting IP-rich businesses.

Global licensing generates billions of dollars and leaves no doubt that IP is an immensely valuable, highly trade-able and very portable asset class. Financial markets now recognize the importance of IP assets to a business. Intellectual property and, more broadly, intangible assets now account for the majority of business values. Businesses are investing more in new, intangible assets—databases, brands, processes, technologies, know-how and trade secrets — than new physical assets. Companies today are earning more from their IP assets than from tangible plants and equipment

If You Don’t Know Where You’re Going, How Will You Get There?

Trying to license your IP without a plan of action is like steering a boat without any navigational charts. You start in one direction, don’t get anywhere, then suddenly change course, but never get to where you want to go. You’ll wind up wasting lots of time money and resources doing the wrong things.  Creating a licensing plan doesn’t have to take weeks and months of work. All you need is the right tool to help you quickly organize and get your plan into action. That’s why the Quick Start Licensing Plan is one of the core tools of the Licensing Toolkit. Click here to get The Licensing Toolkit now.

Your business IP gains value the more widely it’s used and the more visible it becomes in commercial markets. The strategic use of your IP can open doors to new funding opportunities. It can be used as collateral for loans, equity financing, and even funding pension funds. It makes your company more attractive to investors and can set the stage for an exit strategy.

Free e-course: 7 Ways to Grow Your Business with Licensing

Your business IP is a revenue generating asset. Yet it’s an asset you may not be using to its full revenue potential. During this e-course, you’ll learn about 7 ways you can use licensing to get the most out of your business IP. You learn how to use it to launch new products, create revenues, get financing, start a new business, stand out from the competition and much more.

Click here to sign up for this free e-course.

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About the Author ()

Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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