IP Licensing Coach Training Course Details

The course is 10 weeks and include the following modules:

Week 1:  Introduction to IP and Licensing

  • Review of the different types of IP including patents, trademarks, copyright, trade dress, and trade secrets
  • How to use the IP audit process to find and inventory IP assets
  • Risks and rewards, and selling vs. licensing,
  • The IP marketplace

Week 2:  Basics of IP Commercialization

  • Strategic planning and licensing program development, management, and execution
  • Understanding the different licensing strategy options
  • Steps in the licensing process, including building IP value,  and using licensing to start a new venture or expand an existing business, international licensing and relationship-building
  • IP valuation methods (e.g., Market, Financial, Cost) and their pros and cons

Week 3: Marketing and Licensing Sales

  • Identifying and finding the right licensing opportunities for different types of intellectual properties (brands, entertainment, consumer products, know-how, technologies)
  • How to make money both from acquiring intellectual property rights and as a licensor selling the IP rights
  • How to find potential licensing partners, including  using Tradeshows, online directories and other resources
  • Using due diligence to qualify licensing partners
  • Creating and delivering successful licensing  presentations

Week 4: Negotiating Deal Terms

  • Understanding the negotiating process
  • How to prepare
  • Negotiating tactics
  • Communicating with clients
  • Working with IP attorneys

Week 5: Licensing Agreements

  • Review of the different types of agreements used in the licensing process, including Non Disclosure (NDA), Deal Memos,  and Long Form Agreements (Patent, Trademark, and Copyright)
  • Structuring key business terms, including granting of rights, exclusivity, territories, sub-licensing, performance clauses, royalty payments and termination
  • Legal services related to the licensing program, including working with IP attorneys and drafting of license agreements with the client

Week 6: License Fees & Royalty Rates

  • Calculating royalty rates – formulas and rules of thumb
  • Different royalty rate structures and when to use them

Week 7: Managing Risks

  • Identifying and managing different types of risk, including confidentiality, infringement, liability, and unlicensed competition

Week 8: Compliance and Program Management

  • How to manage the ongoing relationships between the client and its licensees to maximize the success of the license business
  • How to set up a contract compliance system for financial reporting, quality control approvals, and performance benchmarks
  • Understanding royalty audits and when and how to conduct them

Week 9: Working as a Licensing Coach

  • Understanding the role of a licensing coach
  • How to decide your area of expertise (all types of IP vs. specific type)
  • Promoting your services and finding new clients
  • Contingent vs. retainer based compensation structures and how to get paid
  • Structuring the licensing coach agreement
  • Working with IP attorney’s and other client resources

Week 10:  Licensing Game

Participants put into practice what they’ve learned by dividing into client/coach teams.  Each team will work on a different  business case study that will include an IP audit and licensing strategy.  The team will  present their analysis and recommendations, and a group discussion will follow focusing on how and why they reached their recommendations. The session will close with a negotiating session giving each team an opportunity to present and negotiate a licensing deal.

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