IP – An Intangible Asset with Tangible Rights

October 9, 20140 Comments

Intellectual property is an intangible asset. The key to making money with IP is what you do with it. Through the licensing process, IP is transformed into tangible products, services and technologies. It can create many revenue streams and be used simultaneously by many licensees. IP can be leveraged over and over, and used in different markets, applications or bundled with other IP.

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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