How to Package Your Seminar or Workshop For Licensing

July 11, 20160 Comments

Why would a company want to license your seminar or workshop? One of the biggest reasons is it’s not easy to create a seminar that sells. Plus the time and money it requires developing and testing can take months or years.

seminars and workshops

Market ready seminars provide a fast way for someone to offer new products. It gives them a way to set themselves apart from the competition and gives them instant credibility, especially if it’s a popular program with lots of testimonials.

Breaking into a new market is a time consuming and costly venture. Licensing a market-ready seminar is a low risk strategy to tap a new market. For example, a seminar on financial empowerment for women.

The trick is to package it as a complete, turn-key seminar program that’s ready to go. Include everything your licensing partner needs to market and deliver your seminar. Here’s a list of the different parts of your IP you can bundle for your licensing package:

  • “How-To” DVD or CD training guide
  • Power point presentation template for delivering course material
  • How to deliver workshop scripts, setting up the room and other logistical information
  • Workbooks and handouts for attendees
  • Templates for any interactive in seminar exercises
  • Templates for advertising, emails, and web pages that can be edited

Another option you can license is customizing your training seminars. For example, the licensee requires the training materials be provided with their company name (white labeling), or adding parts of your seminar into their sales training program.

Instead of spending money on the delivery of your seminar, licensing only requires your time in getting your licensee up to speed with your seminar courses. They deliver your seminar to many different markets simultaneously, and pay you royalty on every seminar or workshop they deliver. You focus on finding more partners in different markets, making sure the licensee delivers the seminar quality, and developing new seminars and workshops.

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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