Free E-Course: The Licensing Mindset-Thinking Like an IP Entrepreneur

November 4, 20140 Comments

IP Mindset

The “Licensing Mindset” thinks outside the “tangible products or services” box. It “sees” new, innovative and useful applications for an intellectual property. Often it’s discovering new forms, markets or even bundling it with other IP outside of its core product or service.

This e-course will open your eyes on why the most successful businesses are built on a licensing business model. Licensing is the process that transforms IP from an intangible asset into money-making products, services and technologies. It’s a creative process that is limited only by your imagination and willingness to collaborate with others to discover what you can do with it.

This video e-course is for IP owners and non-owners – inventors, authors, entrepreneurs, small and large businesses – anyone who wants to discover the secret to making money with intellectual property.

Here’s what you’ll learn in this 8 part video e-course:

  • The Licensing Mindset – To make money with your IP, you have learn how to think with an intangible mindset.
  • The Value of an Idea – The secret to making money with IP is taking the right kind of action.
  • Tangible vs. Intangible Economy – In the new economy of knowledge, understanding how to create and control IP rights is the new money-making skill set of the 21st century.
  • You are Surrounded by IP – You may be overlooking a goldmine of unrealized money. The most valuable parts of your intellectual property are often times hidden in plain sight.
  • The Value of an Idea – IP in action makes money and the key is knowing what steps to take to maximize the value your IP.
  • IP is Only Limited by Your Imagination – Looking at your IP in new and different applications could create even greater money-making opportunities.
  • Cookies and Commercialization – Products get sold and intellectual property gets commercialized. One costs you money the other makes you money.
  • How One IP Can Change the World – Intellectual property builds upon intellectual property, creating new industries, businesses, markets and wealth creating opportunities.

Licensing is one of the easiest and fastest ways of making money with your intellectual property. By applying a creative mindset to the real value of your IP and it’s money-making opportunities, you can find yourself with a treasure trove of unrealized wealth.

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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