Free E-Course: 7 Ways to Grow Your Business with Licensing

May 28, 20140 Comments


According to a PricewaterhouseCoopers Technology Barometer Survey, small businesses that licensed out intellectual property received an average income stream equal to 26.2% of their total revenues.

Licensing is a flexible growth strategy tailored to your company’s needs exactly. In an economy that increasingly values intangible assets, licensing is a strategy that let’s you leverage the full money-making potential of your IP assets.

Your business probably uses and generates IP that is a part of your competitive advantage. Virtually all businesses have IP which is critical to their ongoing success. Your IP is an important asset and effective IP management is essential to your business’s survival and growth.

Free E-Course: 7 Ways to Build Your Business with Licensing

If You Don’t Know Where You’re Going, How Will You Get There?

Trying to license your IP without a plan of action is like steering a boat without any navigational charts. You start in one direction, don’t get anywhere, then suddenly change course, but never get to where you want to go. You’ll wind up wasting lots of time money and resources doing the wrong things.  Creating a licensing plan doesn’t have to take weeks and months of work. All you need is the right tool to help you quickly organize and get your plan into action. That’s why the Quick Start Licensing Plan is one of the core tools of the Licensing Toolkit. Click here to get The Licensing Toolkit now.

Your business IP is a revenue generating asset. Yet it’s an asset you may not be using to its full revenue potential. During this e-course, you’ll learn about 7 ways you can use licensing to get the most out of your business IP.

Here’s a summary of what’s inside this e-course:

  • A Low Risk Way to Expand Your Business
  • How to Find New Revenue for No-Cost
  • Stop Competing and Start Selling
  • Multiply Your Marketing Dollars
  • Build Your Business…Fast
  • Increase Your Business Value without Selling Anything
  • Tapping Your Hidden Source of Financing
  • You’re Operating at a Competitive Dis-Advantage

Today the most successful businesses are using an intellectual property licensing model. The real value of your business IP is the way you can use it as a part of your business strategies.

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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