Food & Beverage Licensing

February 18, 20130 Comments

ipm_feb13 cover

Published in the February 2013 issue of Intellectual Property Magazine.

Food and beverage licensing is big business in the US, Europe and other developed countries. It is done with a variety of different strategies, from the canning and distribution of beverages to the manufacturing and distribution of branded products in both the food and nonfood product categories. In the US, this category accounts for half of the total licensing revenues. The category has also experienced significant regulatory changes (in the US and Europe) in the children’s market, requiring manufacturers and licensors to provide healthy options for products aimed at kids.

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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