Licensing 101 Part 2 – What is Licensing?


 

Here’s what’s covered in Part 2:

  • Why many of these companies and entrepreneurs don’t have the internal resources to quickly develop new product and services
  • Why they rely on the “inventor” community to give them innovative products and services.
  • How licensing is a quick and powerful method for tapping into a partner who is already producing and selling goods or services into one or more markets.
  • How licensing creates recurring revenue and why it’s so profitable
  • Why developing a licensing mindset is critical to thinking about new ways of making money with your IP
  • Why licensing is one of the most exciting multi-billion dollar opportunity, and works the same whether you are in Toledo or Tokyo.

 

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