Welcome to Licensing 101 – A Beginners Guide to Making Money with IP

Welcome to Licensing 101. This 5 part  video e-course will give you a quick overview of licensing – what it is and how to use it to make money with your IP.  You’ll be receiving the first lesson by email shortly.

If you’re new to the world of intellectual property and licensing, then this course is for you. It’s a plain language guide on what licensing is and how to use it to make money with your IP.




Here’s what you’ll learn in the e-course:

  • A Quick Introduction to the Licensing Process
  • How to Think with a Licensing Mindset
  • The Money-Making Advantages of Licensing
  • Why Licensing Spells Opportunity
  • How to Use Licensing to Fast Track your IP into the Market
  • Why IP is the Next Big Wealth Creating Opportunity
  • The Different Types of IP
  • Creating a “Licensable” IP
  • How to Build Your IP Value
  • The Language of Licensing
  • 2 Keys to Finding the Right Licensing Partners
  • Secrets to Selling the Licensing Deal
  • 5 Ways to Do a Licensing Deal
  • The 4 B’s of Negotiating
  • 5 Golden Rules of Licensing
Licensing is a powerful money-making tool. It’s a process that transforms your intellectual property into money-making products and services. Whether it’s a patent, trademark, copyright or trade secret, you can use licensing to leverage it to create one or more income streams. Licensing is a skill set that, once mastered, gives you the unlimited ability to generate wealth with IP.

If you are new to the world of IP this e-course will get you familiar with what IP is and how it’s used to make money.  If you own an IP, this e-course will give you the basic skills and tools you need to start taking action with your licensing program.

If you’d like to learn more, check out some of these videos:

Video–Your IP Value is the Sum of its Parts

Your IP is more than just a product or service. It’s a bundle of IP rights that creates your IP value. IP extends into many formats including customer information, software source code, business models, databases, operations manuals, professional expertise and much more. These rights are different parts of your IP that can be separated from […]


Video Licensing Lesson: Licensing OPR -Other Peoples Resources

Licensing is one of the fastest ways to generate revenue because you don’t have to reinvent the wheel.  Licensing your IP lets’ you tap into existing company resources, such as marketing, manufacturing and distribution.  It’s a low-risk strategy that gets an IP to market faster and less expensively than building a business from scratch. And […]


Video Licensing Lesson: A Quick Intro to Licensing Agreements

There are many ways to structure a licensing agreement.  During this short video, you’ll learn about some of the flexible ways of creating licensing agreements. They can include terms for product development, increasing and decreasing royalty rates, and different performance benchmarks. The goal is to create an agreement that works for both the IP owner […]


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