Do it Yourself vs. Licensing – Questions You Should Be Asking Yourself

September 4, 20120 Comments

Deciding to commercialize an intellectual property is a big step, and one well worth taking. However, before venturing out into the market, you should explore the different options of Commercializing the IP yourself vs Licensing the IP.  Here are some questions to consider in evaluating these options:

  • Is your intellectual property ready for commercialization?
  1. – Do you require further R&D?
  2. – How much will development cost and do you have the necessary funds available?
  3. – How could Licensing your intellectual property (IP) assist you with these initial costs?
  • What Markets will you be venturing into?
  1. – What is the size and growth of these markets?
  2. – Do you have the resources to reach these markets?
  3. – What advantages would Licensing your IP have in reaching these markets?
  • Where will your product be manufactured?
  1. – Do you have connections in different manufacturing centers?
  2. – What kind of manufacturing advantages will you gain by licensing your IP as opposed to producing it yourself?

Each of these questions highlights a key benefit of licensing vs. commercializing an IP yourself.  Licensing your IP takes advantage of the resources, skills and the network already established by a licensing partner, and it offers one of the most efficient routes to a successfully leveraging the value of your intellectual property.

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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