Cross Licensing: How to Build a Bigger Pie and Avoid Legal Disputes

May 7, 20150 Comments

Cross-licensing is an agreement between two or more intellectual property owners where each one grants the other rights to their intellectual property. Usually the IP that each party owns covers different aspects of a product or technology. Cross licensing is a strategy that’s used to settle patent disputes and for developing new relationships and partnerships.

For example, two companies both have patents that if commercialized will infringe upon the other. They agree to exchange these rights, allowing each company the freedom to commercialize products covered by the others patents without provoking a patent infringement lawsuit. Certain industries, such as high-tech, use cross-licensing often because they have such large IP portfolios that they cannot practically avoid infringing on each others patents.

For partnerships, cross-licensing is a good option when two competing firms with different research and development strengths can take advantage of the others progress. This creates the same sort of work together as a joint venture without the inconvenience and delay of setting up joint operations.

Cross licensing is also used to create new innovations and markets from two different intellectual properties. Company A has a patented new drug compound for blood pressure. Joe the Inventor notices that hair grows back on his bald head when he takes the blood pressure pill combined with a glass of orange juice. He gets a patent on a method for hair regrowth. Neither the Company nor Joe can make any money without cross-licensing from each other. Joe can’t sell the pill because Company A owns the patent on it, but Company A can’t sell the pill as hair regrowth treatment because Joe owns the patent on that. In this case, Company A would likely pay Joe for a license to his method, and then both sides would make money on the IP.


If You Don’t Know Where You’re Going, How Will You Get There?

Trying to license your IP without a plan of action is like steering a boat without any navigational charts. You start in one direction, don’t get anywhere, then suddenly change course, but never get to where you want to go. You’ll wind up wasting lots of time money and resources doing the wrong things.  Creating a licensing plan doesn’t have to take weeks and months of work. All you need is the right tool to help you quickly organize and get your plan into action. That’s why the Quick Start Licensing Plan is one of the core tools of the Licensing Toolkit. Click here to get The Licensing Toolkit now.


Other non-patent intellectual property such as copyright and trademark can also be cross-licensed. For example, a literary work and an anthology that includes that literary work can cross-licensed between two publishers. A cross-license for computer software can include patent, copyright, and trademark.

Cross-licensing is a relatively low-risk for two IP owner to exchange intellectual property so each can make money without infringing upon the other. It’s also a good strategy to consider when seeking a development partnership or to share new market opportunities.

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About the Author ()

Rand is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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