Creating a Licensing Opportunity Social Media Platform

April 8, 20140 Comments

IP Social Media

Guerrilla Licensing Part 4

Successful licensing your IP is about building relationships with potential partners.  Social media is a low cost tool you can use to promote and develop those relationships. You’ll learn about the 3 most important social media tools you need for your IP opportunity. Plus you’ll learn why creating a social media platform for your IP can speed up the licensing process. And you’ll find out how a small technology company uses online platform to create it’s licensing deals.

Remember, the more you can engage and communicate with a potential licensing partner, the more likely they will become an actual licensing partner.

About the Guerrilla Licensing E-course

During this 7 part e-course series, you’ll learn about seven no-cost and low-cost strategies that you can use to promote your IP and create moneymaking licensing deals.  Here’s what you’ll discover during the Guerrilla Licensing e-course:

1. How to use the “Sweetheart Deal” to get your first IP licensing partner.
2. How to create Your IP Opportunity “Buzz” using free PR.
3. How a big licensing partner could magnify your IP attraction factor.
4. How to build your licensing platform using social media.
5. Two ways to create an IP demo video that excites potential IP Partners.
6. How to let your customers sell your IP licensing opportunity.
7. How to make a big impression for a small budget at Trade shows.

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About the Author ()

Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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