Character & Entertainment

December 19, 20120 Comments
Pokeman JetPlanes, cars buses and trains…popular kids entertainment characters are popping up everywhere.  In all of the Pokemon games you can use your ‘Pigeot’ or ‘Golbat’ to go from town to town, and now you can really fly in anime style in the Pokemon plane.  Of course you may not want  give a shiny ‘Charizard’ card to get a ride on it. Also, if you buy a ticket, you receive a funky PokePostcard to send to fellow Pokemon trainers. Eva Air entirely decorated two Hello Kitty Airbuses in theme. Blue faux-leather seats and flight attendants in babHello Kitty Planey pink tunics. From every nook and cranny aboard the Asian airline, a Hello Kitty is staring back at you.  When checking in, there are no normal tickets… passengers get hot pink boarding passes.  The outside of the plane is adorned with enormous Hello Kitty paintings and the inside is rocking Kitty style full boar. Even the meals are themed, from the serving dishes, to the cutlery, right down to the food itself. And for anyone who still didn’t feel that they got their fix, the on-board duty free shop sells Hello Kitty merchandise.


Learn how you can access the Entertainment & Character  market through licensing.   Click here to visit the LCG Online Store.

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About the Author ()

Rand Brenner is President / CEO of Licensing Consulting Group, an intellectual property management and licensing company specializing in assisting clients in IP Management, Strategic Consulting, Acquisition of Licensing Rights, and Property Representation. Rand has licensed some of the biggest Hollywood blockbusters, including “Batman” and the “Mighty Morphin Power Rangers”, both of which generated billions of dollars in worldwide merchandise sales. He has lead various international licensing programs as both licensee and licensor, and through consulting projects focused on licensing strategy, brand development, sponsorship sales and property representation.

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