Videos

Video Licensing Lesson: A Quick Intro to Licensing Agreements

April 7, 20150 Comments

There are many ways to structure a licensing agreement.  During this short video, you’ll learn about some of the flexible ways of creating licensing agreements. They can include terms for product development, increasing and decreasing royalty rates, and different performance benchmarks. The goal is to create an agreement that works for both the IP owner […]

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Video–Your IP Value is the Sum of its Parts

March 3, 20150 Comments

Your IP is more than just a product or service. It’s a bundle of IP rights that creates your IP value. IP extends into many formats including customer information, software source code, business models, databases, operations manuals, professional expertise and much more. These rights are different parts of your IP that can be separated from […]

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Video – Licensing is a Different Way of Thinking

February 3, 20150 Comments

Licensing is a different way of thinking. It means stepping out of the “tangible thinking” box and seeing your IP in new ways and applications. Your ability to license your IP is limited only by your imagination and what you can do with it.

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Video Licensing Lesson – Benefits of Licensing

January 8, 20150 Comments

During this video, you’ll hear about some of the main benefits of licensing and how you can use it to make money with your IP.

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IP – An Intangible Asset with Tangible Rights

October 9, 20140 Comments

Intellectual property is an intangible asset. The key to making money with IP is what you do with it. Through the licensing process, IP is transformed into tangible products, services and technologies. It can create many revenue streams and be used simultaneously by many licensees. IP can be leveraged over and over, and used in […]

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