Partners

How to Avoid Getting Stuck with a Big Company Who Sits on Your IP

May 17, 20170 Comments

What happens if a larger company licenses your intellectual property and then sits on in it? Is it a deliberate strategy to keep it off the market, or they just slow-moving and haven’t decided what to do with the IP? Sometimes it’s a combination of both, and in other situations it’s a deliberate strategy. While […]

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Are You Turning a Deaf Ear to Your Potential Licensing Partner?

April 19, 20170 Comments

One of the most important things you can do in licensing is listen to what a potential partner has to say about your intellectual property. Regardless of what type of IP you have – technology, character, software, formula or process – potential licensing partners will see it from a different perspective of how it can […]

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Are You Pushing Away Potential Licensing Partners?

March 29, 20170 Comments

One of the biggest mistakes you can make licensing your IP is to continuously try to push it on a licensing partner. This ultimately results in pushing away your partner, especially if your IP doesn’t fit their business or their customers needs. The best way to market your IP is by promoting its value and […]

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Is Your Licensing Partner the Wrong Fit?

November 9, 20160 Comments

Don’t jump at the first licensing partner that comes along. Otherwise you may wind up with one who can’t deliver on their side of the licensing agreement. Finding out after you sign the agreement that your partner doesn’t have the money, manufacturing or distribution capabilities is too late. Now you’re stuck trying to find a […]

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Is Your Licensing Partner Biting Off More Than They Can Chew?

July 25, 20160 Comments

Your licensing partner is excited about your intellectual property, and you agree to give them global rights. After you’ve signed the licensing deal, you discover they’ve spread themselves too thin. They’re missing production deadlines, unable to deliver products and fail to enter all the markets in their agreement. Making sure your partner has the right […]

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